Viva Magenta is a personal project exploring the energy and symbolism of the 2023 Pantone Color of the Year. The animated GIF features three figures dressed in denim. They are positioned within a dynamic, circular composition that evokes movement and rhythm.

Viva Magenta was created using a mixed-media process that combines traditional and digital elements. I used hand-painted watercolor textures, scanned denim fabrics and digital manipulation in Photoshop to bring everything together. The blending of techniques allows me to maintain the organic feel of watercolor while exploring the precision and layering possibilities that digital tools offer.

Conceptually, Viva Magenta celebrates strength, diversity, and optimism — qualities often symbolized by color itself. The denim also plays a key role here: it’s a universal material, adaptable and timeless. By merging it with watercolor and digital textures, I wanted to express how different mediums  different identities  can coexist and enhance each other within one visual world.

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