Commissioned Artwork for Transcash – Playful Illustration for Corporate Use

I had the pleasure of creating a commissioned artwork for Transcash. Transcash is a prepaid debit card company founded in France in 2005.

It is also connected to Mastercard.

The project was intended for multi-channel advertising. Therefore, I wanted to create a playful and dynamic illustration. I decided to reuse the red arrow from the Transcash logo as a prominent element. This added a strong connection to the brand.

The artwork was printed on high-quality fine art paper. It measured 150 cm by 100 cm. Additionally, it was mounted onto a sturdy hard support. After completion, the piece was shipped to Marseille. It was displayed at Transcash’s corporate headquarters.

Working on this commission was very rewarding. I enjoy projects where I can balance creativity with a client’s brand identity.

This illustration allowed me to experiment with bold colors and graphic elements. Meanwhile, it still reflected the company’s visual identity.

This project also demonstrates how illustration can enhance a brand. By incorporating logos and other brand motifs, a commissioned piece can be both visually striking and functional. As a result, the artwork works for advertising and stands alone as an original piece of art.

Overall, creating this custom illustration for a corporate client was inspiring. It shows how playful visuals can strengthen brand recognition. Additionally, it was exciting to see the final piece installed at the client’s headquarters.