WYN Advertising Illustration was commissioned by Soditek. A company based in Martinique, for a large-format billboard campaign promoting the smartphone accessory brand WYN.

The assignment was to create a visual that would stand out in public spaces and instantly communicate the brand’s dynamic, youthful energy.

The illustration features two figures presented in a contemporary collage style. Confident, connected and expressive. They hold WYN products such as chargers, cables and earphones, symbolizing modern connectivity and daily convenience. Behind them, a network of soft geometric shapes suggests digital communication. That is echoing the flow of data, connection and technology that defines our mobile lives.

I combined hand-drawn portraiture with digital composition to achieve a distinctive balance between human warmth and technological sleekness — an aesthetic that aligns with WYN’s vibrant identity. The subtle watercolor textures in the skin tones contrast with the clean vector lines and bright packaging colors. 

The result is an image that feels fresh and approachable yet professional. An illustration designed to capture attention quickly on billboards while maintaining artistic depth up close.

Projects like WYN Advertising Illustration allow me to bring illustration into commercial communication, where imagery can add personality and storytelling to branding.

This collaboration with Soditek highlights how thoughtful illustration can help a product brand stand out in crowded visual environments by using originality rather than generic photography.

Beyond billboards, this type of illustration style is ideal for editorial design, packaging, or digital advertising. In fact, anywhere a brand wants to convey creativity, approachability and individuality.

To explore more illustrations for brands and advertising, visit my portfolio..